The Apple Store could go beyond technical products. As the company continues to invest in its original Apple TV+ content, a recent Bloomberg report indicates that Apple plans to introduce a new product category for its online store: merchandise tied to its popular TV shows. This includes “Ted Lasso” merchandise, which is wrapping up its third – and possibly final – season.
The potential addition of Apple TV+ merchandise to the Apple Store could mark the company’s first time selling this type of product directly to customers, Bloomberg reported. Apple will roll out the apparel early next month, the publication said, and the stores will promote a QR code directing shoppers to the new collection.
Apple was not immediately available to comment on BlogRanking.
Warner Bros. has long offered “Ted Lasso” merchandise through its online store, including the recently launched special edition Monopoly and UNO board games, as well as figurines, mugs, stationery, footballs and apparel.
In March, Apple partnered with Nike to release official “Ted Lasso” apparel, including AFC Richmond jerseys, hoodies, scarves, and more. The Nike items will hit the Apple Store first, according to Bloomberg, and prices will range from $35 and up.
If the report proves to be true, it is likely that Apple would further benefit from the success of the hit show as well as other popular Apple TV+ titles such as Shrinking, For All Mankind, and Mythic Quest.
“Severance” is another successful series that has its own merchandise. In November 2022, Apple TV+ partnered with online retailer Mando to sell vinyl records featuring the “Severance” soundtrack.
Last year, Disney+ piloted a shopping experience to promote its popular shows. The experiment allowed Disney+ subscribers to purchase exclusive merchandise from brands such as Star Wars, Marvel and Pixar.