Comcast announced its new streaming offering for Xfinity internet customers on Tuesday. Called NOW TV, the package costs $20 per month and includes a subscription to Peacock Premium, as well as over 40 live channels and over 20 free ad-supported TV channels (FAST).
The addition of Peacock’s premium subscription – a value of $4.99/month – is noteworthy given that Xfinity customers were told in February that the streaming service would no longer be included for free starting June 26.
Overall, NOW TV is probably an attractive option for users who don’t want to pay for cable or other more expensive live TV streaming services like Hulu Live TV, YouTube TV, or Sling TV. In addition, Xfinity offers a regular cable package, Popular TV, for $50 a month.
Live TV channels in the NOW TV package include A&E, Afro, AMC, Animal Planet, BBC America, BBC News, Comedy.TV, Cooking, Crime + Investigation, Discovery, Discovery Life, Food Network, FYI, Great American Family, Great American Living, Get TV, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HGTV, The HISTORY Channel, Investigation Discovery, IFC, Justice Central, Lifetime, Lifetime Movie Network, Magnolia Network, Military History, MotorTrend Network , OWN, Pursuit, Recipe.TV, Science Channel, Sony Movies, Sundance TV, TLC, Travel Channel, Vice, WEtv and Weather Channel.
Customers also have access to FAST channels such as NBC News NOW and Sky News, along with a number of Xumo Play channels that Comcast acquired in 2020. Xumo Play is a free streaming app on Xfinity X1 and Xfinity Flex that offers live and on-demand content.
NOW TV will feature 19 genre-based channels from Xumo Play such as Action Movies, Black Cinema, Bollywood & Indian Cinema, Comedy Movies, Comedy TV, Crime TV, Documentaries, Drama & Action TV, Family Movies, Food TV, Movies, Game Shows , her films, horror and thriller, children’s TV, reality TV, sci-fi and fantasy films, travel and lifestyle TV and westerns.
NOW TV will be rolled out in the coming weeks. At launch, the live TV and FAST programming will be available on the Xfinity Stream app on supported devices including Xfinity Flex, Fire TV, iOS devices, Android devices and more.