During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million monthly active users worldwide.
This is the first time the company has released figures for the new tier – which launched just six months ago – and the number is certainly remarkable. In March, Bloomberg reported that one million accounts had signed up for Netflix’s ad-supported subscription.
Since multiple users can share the same Netflix account, the MAU total is not an exact number. It’ll be interesting to see if Netflix’s numbers change with the forthcoming crackdown on password sharing.
The company added during Wednesday’s presentation that its ad subscribers have “more than doubled” since the beginning of the year. Netflix has a total of 232.5 million subscribers worldwide.
Netflix’s pitch to advertisers included other interesting numbers related to its ad-supported offerings. For example, the company revealed that 80% of viewing takes place on TV screens. Also, 25% of Netflix signups opt for the advertising plan in countries where it’s available, the company said. The streamer noted that the median age for its ad-supported viewers is 34.
Recently, Netflix upgraded its $6.99 per month plan by adding higher video quality (1080p resolution) and support for two simultaneous streams. At launch, the subscription only had 720p video quality and users could only view content on one device during a single viewing.