TikTok partners with top publishers on its new premium and brand-safe ad space, ‘Pulse Premiere’

TikTok has partnered with major publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed, and others, in an effort to rake in more premium ad dollars. On this week’s NewFronts, the video entertainment company announced a new premium ad product that allows marketers, for the first time, to place their branded ads directly behind content from … Read more

Paramount+ grows to 60 million subscribers as it prepares to integrate with Showtime

Showtime’s previously announced integration into Paramount+ moves closer as the company reports its fiscal first quarter results. Paramount+ with Showtime will launch in the third quarter. While the integration is expected to generate about $700 million in future annual cost savings, which Paramount announced last quarter, it also resulted in a programming cost of $1.7 … Read more

AI cannot replace human writers

In the must watch In the final season of “Succession,” Kendall Roy enters a conference room with his siblings. As the scene begins, he sits down and explains: “Who will be the successor? Me.” Sure, that scene didn’t appear on HBO’s hit show, but it’s a good illustration of the level of sophistication of generative … Read more

More than 50 ISPs, NGOs and broadcasters denounced ‘Big Telco bias’ driving anti-competitive EU network fee proposal

A coalition of more than 50 European consumer and digital rights groups, smaller ISPs and broadcasters have written their names in a joint statement calling on EU policymakers and member states to reject a controversial network fee proposal that would see major telcos in the lobby region. They suggest that any move to legislate for … Read more

Fandom is launching a new creator initiative and investing in more original video content

Fandom, the entertainment site and wiki hosting service, is introducing a new creator-focused initiative with the debut of Creator Class, new quarterly workshops for creators. It is also launching a new portfolio of original video content with acquired GameSpot, Metacritic and Screen Junkies brands. Focusing on its top creators, the company on Wednesday introduced a … Read more

Roku touts its new advertising products, including an AI that links campaigns to TV moments

In Roku’s last quarter, the company posted better-than-expected revenue of $741 million, but alarmed investors with its warning of an uncertain ad market and declining average revenue per user. Today at the IAB NewFronts, the streaming media company introduced its latest advertising products to at least potentially help it address the latter. These include new … Read more